Eduber - Brand & Marketing Strategy
Eduber is a peer-to-peer tutoring platform that allows tutors and tutees to find each other.
My team was tasked on creating a holistic brand and marketing strategy for the platform. We created everything from a taglines, personas ('Edulancer' for freelancing tutors, 'Edusers' for tutees), strategised product launch, outreach campaigns, and an actionable deployment strategy.
Recognition
[Runners up] The Next Big Thing - Eduber (2019)
Media Strategy - Digital
The outreach strategy was to create separate campaigns for tutors and tutees. The location of ads/posters were also determined based on our launch strategy.
The personas for the tutors vs the tutees -
A sample launch collage for Eduber in its initial stages -
Media Strategy - Print
The platform's outreach strategy (for print) was to target the physical and ad spaces already frequented by tutors/freelancers to look for tutoring gigs and part-time jobs - like college notice boards, and job listing spaces on newspapers.
