Public Signage in Singapore
This research project delves into the intricate relationship between public signage and social inequality within Singapore's public spaces.
Conducted over the course of a summer, the study aimed to (i) uncover the ways in which signage can perpetuate inequality and (ii) propose a framework for designing improved signage that fosters social and behavioural change in a more constructive manner.
The project encompassed a comprehensive approach, combining meticulous documentation of signs throughout Singapore's public spaces with an extensive review of relevant literature, research, and existing laws and regulations related to signage. This dual approach allowed for a holistic understanding of the current landscape and its impact on societal dynamics.
The findings of this research project shed light on the subtle yet significant ways in which public signage can contribute to the perpetuation of inequality. By examining the design, content, and placement of signs, the study revealed the potential for bias, exclusionary messaging, and unintended consequences that can arise from signage in public spaces.
At the core of the project is the proposed framework for designing better signage that addresses inequality and initiates constructive social and behavioural change. By considering the behavioural impact and leveraging design principles, the project offers practical recommendations for creating signage that fosters inclusivity and equality.
Team Members : Ishmam Ahmed.
Supervisor : Professor Joshua Comaroff.